Guest posting, or guest blogging as it's sometimes known, is a tried and tested means of increasing both the traffic your website recieves and the search engine results page (SERP) position your website lies at.

Unfortunately, traditional means of guest posting are ineffective, inefficient and oftentimes dependent on paid lists or tools such as scrapers. In this blog post we are going to introduce a better way of sourcing guest post opportunities.

Continue reading to find out how you can improve your guest writing efforts and reduce the time it takes to conduct research.

What is guest posting?

If you're new to blogging you may be wondering why you would want to spend time writing guest posts or even what it is to begin with! Before going further we will briefly answer both questions.

Simply put, guest posting is the act of writing content for another blog to your own in order to expand your reach and establish authority in a given niche. Why would you want to guest post? Well here are a few of the main advantages.

Advantages

1. Traffic

It may seem counter-intuitive, but writing for others is a sure-fire way to increase the traffic to your own site. This is because most blogs that accept guest posts will include an 'about the author' section to both introduce the author of the post as well as their personal website and social media presence.

This means that readers of the guest post will have a direct point of contact to you. As such, if they were interested in what you wrote they will seek you out, connect with you and take a look at your blog/site.

The other way guest posting generates traffic for your own site, is through social media shares the post receives. The owner of the site you wrote for is likely to share the post with their social media follower and provide you with a new source of potential readers. They will likely tag you in the post too, directing their fanbase to your profile. This increases the likelihood of receiving new readers and followers.

2. SEO

It's no secret that guest posting plays an important role in SEO and overall site success. Leading figures in the industry, like Neil Patel, accredit a lot of their success to their guest posting strategy.

As well as the increased traffic, guest posting is a great way to pick up high value backlinks which play an important role in SEO. In that same 'about the author' section, the site you're writing for will usually give you a 'dofollow' backlink to your own site. These backlinks are signifiers to search engines that the site that is being linked to is of value.

Search engines see these endorsements and conclude that the site will be useful to its users searching for related terms. As a result, they bump the page up the SERP rankings so their users are more likely to see it. After all, the job of a search engine is to provide valuable results to their users.

3. Authority

The final main advantage of guest posting is to increase your authority within your niche. By consistently guest posting on sites that serve a similar audience to yours, you're showing to readers that you're an expert in your field.

Being known as an expert increases your chances of your products being purchased, you being booked for talks or for your site being searched for directly. This is why blogging for businesses is essential.

Traditional research methods

If you were looking for guest posts, how would you go about doing it? Probably a quick Google search right? Well why this method is the most logical, it's also the least effective.

Simply searching for guest posts on Google returns over 757,000,000 results (as of time of writing)! Being able to find relevant and qualified leads from that many sources is going to take a lot of effort.

Other methods people tend to use include purchasing pre-assembled lists and scraping tools. However, these are again ineffective methods as the lists could be out-of-date or irrelevant to your niche and scraping can return a lot of noisy data that needs to be filtered and cleaned which isn't a straightforward task for technophobes.

How does GuestPost.Directory help?

So what should you do instead? Use GuestPost.Directory!

We've made it simple for you to find blogs that accept guest posts with our online guest post directory. Not only can you find blogs accepting guest content from a wide range of niches, all of the listings are placed by blog owners themselves! This means you can be certain that these blogs are actively looking for guest posts.

This is a stark difference compared to traditional methods that may require in-depth research to determine whether or not a site accepts guest content.

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Here are the advantages of using GuestPost.Directory

Advantages

1. Speed

With GuestPost.Directory, you no longer need to speed a vast amount of time searching for blogs that accept guest content. Simply choose a topic related to your blog or search for a relevant keyword and you'll be shown results suited to you.

2. Niche Specific

We use precise niche tagging to help you find the blogs that are relevant to you regardless of niche. Looking for poetry blogs? Or what about wellbeing blogs? Whatever it is, we've got you covered.

3. Increase your pitch success

We show you exactly what blogs are looking for when assessing guest content. This means you can target your pitches to their needs.

Moreover, all of our blogs are actively looking for guest content so you don't need to worry about pitching to a blog that's not interested.

4. Constantly updated

Unlike static lists, our directory is constantly being updated as more and more blog owners add their blogs to our directory. This means there are always new leads coming in for you to pitch to and if we don't currently serve your specific niche it's likely that we will do in the future.

Conclusion

Sourcing guest post leads doesn't need to be difficult. GuestPost.Directory is making it easier for writers and bloggers to connect through the power of guest posting.

How do you conduct your guest post research? Reach out to us on Twitter and let us know!

Why not add your blog today to start receiving enquiries from interested writers!

Categories: Updates